Last updated: 1 September 2026
This Cookie Policy explains how JBF Toys & Trains Sàrl, having its registered office at 38, Rue Philippe II, L-2340 Luxembourg, Grand Duchy of Luxembourg, VAT LU34308276, RCS Luxembourg B271654 (“we”, “us”, “our”), uses cookies and similar technologies on:
- www.jbftoysandtrains.com
- Affiliated country websites
This policy should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognise your device and store information about your preferences or past interactions.
Cookies may be:
- Session cookies (deleted when you close your browser)
- Persistent cookies (stored for a defined period)
- First-party cookies (placed by us)
- Third-party cookies (placed by external providers)
Similar technologies such as pixels, tags, and scripts may also be used.
2. Legal Framework
Under:
- The General Data Protection Regulation (EU) 2016/679 (GDPR)
- The Luxembourg Law of 1 August 2018 on the organisation of the National Commission for Data Protection (CNPD)
- The ePrivacy rules applicable in Luxembourg
we are required to:
- Inform you clearly about the use of cookies
- Obtain your prior consent before placing non-essential cookies
- Allow you to withdraw your consent at any time
- Provide transparency regarding third-party processing
3. Categories of Cookies We Use
A. Strictly Necessary Cookies
These cookies are essential for the operation and security of our website. They enable:
- Secure login and account management
- Shopping cart functionality
- Checkout processing
- Fraud prevention
- Load balancing and security measures
Our website is hosted on the Shopify platform, which sets certain essential cookies required for the technical functioning of the store.
Legal basis:
Article 6(1)(f) GDPR – Legitimate interest (website functionality and security).
These cookies do not require prior consent.
B. Functional Cookies
These cookies allow the website to remember choices you make (e.g., language or region selection) and provide enhanced, more personalised features.
Legal basis:
Article 6(1)(a) GDPR – Your consent.
C. Analytics and Performance Cookies
We use analytics services to measure website performance and understand user behaviour.
Google Analytics
Google Analytics collects information such as:
- IP address (anonymised where applicable)
- Pages visited
- Time spent on pages
- Traffic sources
- Device and browser information
Data may be transferred to servers outside the European Economic Area (EEA), including the United States. Where such transfers occur, they are safeguarded using Standard Contractual Clauses (SCCs) approved by the European Commission and additional technical measures where required.
Retention period: up to 24 months.
Legal basis:
Article 6(1)(a) GDPR – Your explicit consent.
Google Tag Manager
Google Tag Manager is used to deploy and manage tracking scripts. It does not itself store personal data but triggers other tags (such as analytics or marketing scripts).
Legal basis:
Depends on the underlying tags (usually consent-based).
D. Marketing and Tracking Cookies
Where enabled, marketing cookies may:
- Track browsing behaviour across websites
- Measure advertising effectiveness
- Enable remarketing campaigns
These cookies may be placed by third parties and may involve profiling within the meaning of Article 4(4) GDPR.
Legal basis:
Article 6(1)(a) GDPR – Explicit consent.
E. Webmaster and Performance Monitoring Tools
We use:
Google Search Console
This service helps us monitor and improve our visibility in Google Search results. It does not place cookies on visitors’ devices but processes aggregated performance data.
F. Third-Party Content and Integrations
Our website may contain:
- Embedded content
- Social media plugins
- Smootify integrations
- Webflow-hosted landing pages
These third parties may place their own cookies and act as independent data controllers. We do not control their cookie practices.
We recommend reviewing their respective privacy and cookie policies.
4. Consent Management
When you first visit our website, you are presented with a cookie banner that allows you to:
- Accept all cookies
- Reject all non-essential cookies
- Customise your cookie preferences
No non-essential cookies are placed before your consent is obtained.
You may:
- Withdraw your consent at any time
- Modify your preferences via the “Cookie Settings” link on our website
Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
5. International Data Transfers
Some of our service providers (including Google services) may process data outside the EEA.
Where this occurs, we ensure compliance with Chapter V of the GDPR through:
- European Commission Standard Contractual Clauses
- Adequacy decisions where applicable
- Supplementary technical safeguards
6. Your Rights Under the GDPR
In relation to personal data collected through cookies, you have the right to:
- Access your personal data (Article 15 GDPR)
- Rectify inaccurate data (Article 16 GDPR)
- Erase data (“right to be forgotten”, Article 17 GDPR)
- Restrict processing (Article 18 GDPR)
- Data portability (Article 20 GDPR)
- Object to processing (Article 21 GDPR)
- Withdraw consent at any time (Article 7(3) GDPR)
To exercise your rights, please contact us using the details below.
You also have the right to lodge a complaint with the Luxembourg supervisory authority:
Commission Nationale pour la Protection des Données (CNPD)
15, Boulevard du Jazz
L-4370 Belvaux
Grand Duchy of Luxembourg
Website: https://cnpd.public.lu
7. Contact Details
For any questions regarding this Cookie Policy or the processing of personal data:
JBF Toys & Trains Sàrl
Mrs. S. Boersma
38, Rue Philippe II
L-2340 Luxembourg
Grand Duchy of Luxembourg
Email: contact@jbftoysandtrains.com
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect legal, technical, or operational changes. The updated version will always be published on this page with a revised “Last updated” date.